Nonprofit boards spend a lot of time talking about how to recruit great board members. But there’s another question they don’t ask nearly enough: How will great board members leave? It sounds strange. Why would you want a strong board member to leave? Because healthy boards aren’t built by keeping everyone forever. They’re built to…
Author: Bill Rowley
Mistake #19: Recruiting different perspectives—and then not listening to them
Boards often say: “We need some new perspectives around this table.” So they recruit people with different: Experiences. Backgrounds. Expertise. Ways of thinking. Connections to the community. That’s a good thing. Until the new person gets to the table. Then something interesting happens. The same people dominate the conversation. The same assumptions go unchallenged. The…
Mistake #18: Not involving the Executive Director appropriately
Board recruitment is a board responsibility. But that doesn’t mean the Executive Director should be standing outside the process. After all… They’re the person who will have to work with the board you build. This is where nonprofits sometimes swing too far in one direction. The ED has no meaningful input… Or the ED effectively…
Mistake #17: Recruiting past board members to fill gaps
I’ve worked with stagnant nonprofits that couldn’t understand why they weren’t keeping up with change—or making the impact they once did. Then I looked at how they recruited their boards. They were trying to build the future with people from the past. When a board seat opened, they didn’t have a list of prospective candidates….
Mistake #16: Overlooking donors and volunteers with lived passion for the mission
Nonprofit boards spend months searching for people who are passionate about their mission. Meanwhile, some of those people may already be right in front of them. They’re volunteering. They’re donating. And they’re often overlooked when it’s time to recruit the board. Boards tend to look outward: Community leaders. Executives. Well-connected professionals. People with impressive résumés….
PRO TIP: Not everyone who can help your nonprofit belongs on your board.
In my last post, I talked about the mistake of recruiting celebrities or prominent community leaders simply because of who they are. But that doesn’t mean I wouldn’t recruit them. They might just be the perfect fit for a different role—and be even more effective. Ambassador. Think about why boards often want a high-profile person…
Mistake #14: Overvaluing Résumé Fit and Ignoring Culture
Some nonprofit boards recruit impressive people. Great titles. Strong résumés. Recognized names. On paper, it looks like a win. But boards don’t operate on paper. They operate in rooms. And what matters in that room isn’t just what someone has accomplished. It’s how they show up. Because a highly accomplished person can still be: •…
Mistake #15: Recruiting community leaders or celebrities who won’t (or can’t) do the work
I worked with a nonprofit board when one member made an exciting suggestion. They had grown up with someone who later became a national celebrity. And they were still in touch. “Why don’t we recruit them to the board?” There was just one problem. The celebrity wasn’t known for supporting the organization’s cause—or even being…
Mistake #13: Recruiting conflict-averse or “weak” members
Most nonprofit boards say they want strong board members. But too often, they recruit for something else: Ease. Easy to recruit. Easy to get along with. Easy to agree with. They look for people who are: • Agreeable • Supportive • “Easy to work with” • Unlikely to create tension It feels like a good…
Mistake #12: Recruiting Friends
One of the most common ways nonprofit boards recruit new members? They start with people they already know. Friends. Colleagues. Business associates. Neighbors. Especially in startups and smaller nonprofits, this feels natural. Existing relationships make recruiting easier. But here’s the problem… Too often, people are invited because they’re known, not because they’re the best fit…
