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Stable and Growing

Every board member dreads the fundraising conversation.

Posted on March 27, 2026March 27, 2026 by Bill Rowley

Most of that fear is based on a myth.

   “I don’t know any wealthy people.”

   “Asking for money feels uncomfortable.”

   “That’s the staff’s job.”

These are the three most common things I hear from board members.

All three are myths.
And they hold boards back more than anything else.

Myth 1: “I don’t know any wealthy people.”
Most people don’t give because they’re wealthy.
They give because they’re connected.

Relationships matter more than net worth.

Myth 2: “Asking for money feels uncomfortable.”
Fundraising isn’t demanding — it’s inviting.

You’re giving people a tangible way to participate in something they already care about.

Myth 3: “That’s the staff’s job.”
Staff oversee fundraising.
Board members legitimize it.

When you show up as a donor and advocate, you signal that the mission is worth investing in.

Every board member can contribute in at least one of three ways:

→ Giver (make a personally meaningful contribution)
→ Connector (open doors and make introductions)
→ Advocate (tell the story compellingly)

You don’t have to do all three.

But you don’t get to opt out of all three.

💬 Which role comes most naturally to you — Giver, Connector, or Advocate?

And which one feels hardest?

#NonprofitFundraising #BoardGovernance #Philanthropy

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