I’ve never quite understood this.
A nonprofit will invest significant money in a capital campaign, on consultants, planning, strategy, etc., and then treat it like a side project.
The campaign becomes something to “fit in” around everything else. It drags on for years.
And then everyone is surprised when the results feel… underwhelming.
Here’s the truth:
Capital campaigns are team efforts.
If it’s truly a priority, everyone knows it.
Leadership calendars reflect it.
The ED blocks time for donor visits.
Board meetings lead with campaign updates.
Staff understand how their work connects to the goal.
Energy reflects it.
If it’s not?
That shows too.
You can’t whisper about a campaign and expect your community to shout about it. You can’t expect people to participate if they’re never clearly invited to give.
A capital campaign isn’t just another initiative. It’s a declaration of where you believe the organization is headed next.
If you’re considering one, or in the middle of one, and it feels harder than it should, it might not be a strategy issue.
It might be a priority issue.
When it’s aligned, the difference is dramatic.
I’ve walked with many organizations through this.
Happy to talk if it would be helpful.
