It’s amazing what a well-executed capital campaign can do. Yes, it raises money.
But when it’s done right, it does three things:
→ Raises awareness of long-term needs
→ Funds the immediate project
→ Increases overall, long-term giving
That third one matters most.
A capital campaign should increase long-term giving — not just fund a short-term project.
How?
Because a strong campaign:
• Expands your base of invested donors
• Invites people to make stretch commitments
• Identifies those ready to lead at the next level
• Shares your long-term vision and invites them to step into it
A single large donor funding your project is generous.
But it’s not a capital campaign.
Because after the ribbon cutting, the real questions begin:
• Who funds maintenance?
• Who funds staff?
• Who funds the expanded programs the new space makes possible?
A capital campaign isn’t just about constructing something new. It’s about cultivating a broader base of people invested in your future.
If you’re considering one, don’t just ask, “Can we build it?”
Ask, “Can we sustain it?”
If you want to design a campaign that funds both the project and the future, I’m happy to talk.
